The Non-NonProfit


By Jayme Koszyn, Prin­ci­pal and Founder of Koszyn & Company

Jerry Sein­feld has a bit that goes some­thing like this: “My wife deals with all that non­profit stuff. In my fam­ily, when they talk about a non­profit busi­ness, we say that doesn’t sound like a good business.”

He was jok­ing. But there was a ker­nel of truth in his com­ment. Names mat­ter. And, for a sec­tor like ours to have a neg­a­tive name—nonprofit—makes lit­tle sense to me.  Espe­cially when there is so much profit in the work that we do.

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Posted in Nonprofit Sector | 1 Response
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